Penzeys Spices

What if your business, just by being its best self, could make a whole lot of the problems the world faces a chunk easier to solve? Given that possibly wouldn’t you owe it to everyone to try your best to do that?

Customer B.B. writes: “Penzeys makes everything better.” We noticed that ourselves pretty early on, and at first didn’t quite know what to make of it. But for some time now, without coming right out and saying it, we’ve been running our business as best we can to encourage the kindness and compassion that’s needed to take on the world’s problems and the resolve needed to overcome the obstacles in the way to solving them.

Now, for a host of reasons, I think the time has come to admit what we are actually up to and come right out and say it. So here goes. We are trying to make the world a better place. And with your help there are days where we actually seem to be doing that. Our goal now is to have more of those days.

Part of all this works because as a Spice business we are a reminder that sometimes the community we are a part of is not just our own backyard. Sometimes our community really is the entire planet and everyone on it. Our Spices come from all across this planet, our Seasonings are inspired by all regions. We’ve traveled the world for you and can tell you its kindness and decency know no borders.

Part of all this works because as a Spice business what we do is so intertwined with history as to be almost inseparable. In a world of constant change and disconnect, the spices we use and how we use them really do open a door to those that came before us and the hard-won wisdom that they learned.