ZENSHI Handcrafted Sushi

The ZENSHI brandmark was inspired by mitsudomoe, a design of 3 swirls that symbolize water. Mitsudomoe is found on kawara, the traditional roof tiles found throughout Japan on houses, buildings, and temples.

Our brandmark represents the body of water our core ingredients are sourced, pays homage to our past AFC brand, Southern Tsunami, and symbolizes our strength and leadership role in the market. The three intersecting waves signify the fluidity between the past, present, and future.

We anticipate future trends by crafting new recipes and understanding our consumers’ and partners’ needs. We conduct ourselves in the present, treating our relationships with integrity and passion. We honor our past by upholding our core values in everything we do.