Most businesses on TownVue stop at the listing. That's fine. A clean directory profile with photos, hours, and contact info will quietly do its job. But the businesses pulling the most attention out of the platform are doing one more thing, and they're paying ten dollars at a time to do it.
They're adding events and experiences to their listing.
The mistake most businesses make
You list your shop in March. In May, you decide to host a Saturday workshop. You announce it on Facebook. The post performs well for two days, then gets buried under wedding photos and dog videos. By the weekend of the workshop, you're texting reminders to people who already said yes.
That's the loop most local businesses run on. It's exhausting, and it leaves the biggest tool on the table.
How the cross-linking actually works
On TownVue, a business listing and the events or experiences hosted by that business are wired to each other.
The event page shows the host business, with a direct link to the full directory listing. The directory listing shows the upcoming events and experiences the business is running. The same is true if the business posts an experience, like a tour, a class, or a tasting.
A resident who lands on the event sees the business behind it. A resident who lands on the business sees what's coming up. Same business, multiple doors in.
Why this matters
Most people don't search for your business by name. They search for things to do this weekend. They scroll the Events section while waiting in line for coffee. They open Experiences when planning a date night.
If your only presence is a directory listing, you're invisible to that browsing behavior. Add a $10 event, and you suddenly exist in two places at once, with each page feeding the other.
A boosted Facebook or Instagram ad costs more than a $10 TownVue listing, and disappears in 24 hours. An event listing on TownVue stays searchable, stays linked to your business, and keeps working long after you've forgotten you posted it.
A quick example
Imagine a neighborhood bakery. The owner has a $10/month directory listing with photos and hours. Good start.
Then she adds a $10 event for a Saturday cookie-decorating class. Two weeks later she adds a $10 experience for a private cake-tasting appointment.
That's $30 in a month. Now the bakery shows up:
Three sections. One business. Each page linked to the others. Someone browsing any section ends up on her listing.
The math is friendly
A business listing runs $10 a month. Each event or experience listing is $10. If you're going to run more than a handful of events a year, the unlimited annual plan at $180/month covers everything across all four sections, with no cap.
It is, by a wide margin, the cheapest way for a local business to be visible in multiple places at once.
Start with what you already have
If you already have a TownVue listing, log in and add an event or experience for something you have on the calendar this month. That's it. The cross-linking happens automatically.
If you're not listed yet, the easiest place to start is the get-listed page.
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