Somewhere in your town this week, two people are sitting on the couch with a laptop open between them. They have a fall wedding date. They have a budget. And they are about to spend three hours scrolling vendors.
The question is whether your name is one of the names they find.
Why this week matters more than next week
Peak wedding season officially kicks off Friday, May 15. From this weekend through October, search activity for local wedding vendors hits its highest sustained window of the year. Couples planning 2026 fall weddings are locking in their last vendors. Couples planning 2027 are already opening tabs.
The vendors who show up cleanly in those searches are the ones who book solid summers.
Five things to fix before Friday
If your listing has not been touched in a few weeks, this is the moment.
The features that close the deal
Two things are quietly doing a lot of work on TownVue listings right now, and most vendors are not using them yet.
Video. Wedding work is inherently visual, and video does what twelve photos cannot. Thirty seconds of a venue at golden hour, a florist building a bouquet, a DJ reading a room. Video is now available on every Business Directory listing.
Structured FAQs. This one is newer. You can publish a set of FAQs that AI search tools like ChatGPT, Perplexity, and Google's AI Overviews can pull from when couples ask things like "best wedding florist in [your town]." Your listing dashboard includes an AI Suggestion button that drafts a starter FAQ in seconds. You review, edit, publish. The whole thing takes five minutes.
Most vendors in your category have not done this yet. The ones who have show up in places others do not.
The math on a $10 listing
A boosted Facebook or Instagram ad costs more than a $10 TownVue listing and disappears in 24 hours. A TownVue listing runs all month, all year on the annual plan, and works while couples are searching at 11pm on a Tuesday.
For most vendors, the cost of being missing during peak season is hundreds of times what a listing costs.
TownVue pricing: Business listings $10/month. Events and Experiences $10/listing. Unlimited annual plan $180/year. Pricing is subject to change.
This is the window
Couples start booking Friday. The vendors who spent thirty minutes this week updating their listing will spend the rest of the season turning down work. The ones who waited will spend it wondering why their inbox is quiet.
Couples start searching Friday. Make sure they find you.
Update or Add Your Listing
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