Floatfest

Floatfest

A Rose Parade Showcase features a 2-mile showcase of Rose Parade floats following their appearance along the parade route. Every year, almost 70,000 visitors head to Sierra Madre and Washington Boulevards in Pasadena to walk within a few feet of the floats and appreciate the creativity and detail of each magnificent display.

The event's family-friendly, celebratory environment includes live entertainment, food trucks, a video wall, and a beer and wine garden with a full-service bar. This is a rain-or-shine event.

Bonus Activity

Savor new flavors during the Food Fare! Make your way to Gate A in the showcase lot on Sierra Madre Boulevard, where an array of mouthwatering bites from LA's local-favorite food trucks await.

When & Where

Floatfest will run from January 1 to 3, 2027, at the intersection of Sierra Madre and Washington Blvd, Pasadena, CA.

Schedule

January 1 | 1:30 pm – 5:00 pm (ticket sales end at 3:00 pm, last entry at 4:00 pm)

January 2 | 7:00 am – 9:00 am (exclusive viewing for seniors & people with mobility disabilities)

January 2 | 9:00 am – 5:00 pm (ticket sales end at 3:00 pm, last entry at 4:00 pm)

January 3 | 9:00 am - 4:00 pm (ticket sales end at 3:00 pm, last entry at 3:00 pm)