Jingle Bell Trail

Experience the magic of the holiday season in Downtown Scottsboro at the annual Jingle Bell Trail!

Each Christmas, Downtown Scottsboro is transformed into a festive holiday destination with beautifully decorated Christmas trees lining the streets. Created by local businesses, organizations, schools, churches, families, and community groups, each tree adds its own unique touch to this beloved holiday tradition.

Take a stroll through downtown, admire the creativity of each decorated tree, shop local, enjoy a meal at one of our downtown restaurants, and make memories with family and friends. Whether you’re visiting for the first time or continuing a favorite holiday tradition, the Jingle Bell Trail offers a festive experience for all ages and is the perfect way to celebrate the season in the heart of Scottsboro.

The Jingle Bell Trail is free to enjoy and will be on display from November 28, 2026, through January 1, 2027. As you explore downtown, don’t forget to stop for holiday shopping, seasonal treats, and plenty of photo opportunities along the way.

Event Information

📍 Location

Throughout Historic Downtown Scottsboro

🎄 Opening Night

Friday, December 5, 2026

5:00 PM

✨ Trees on Display

November 28, 2026 – January 1, 2027

Interested in Sponsoring a Tree?

Help make Downtown Scottsboro sparkle this Christmas by becoming a Jingle Bell Trail tree sponsor! Tree sponsorships are open to businesses, organizations, schools, churches, families, and individuals. Each sponsorship includes a 6–7 ft. Fraser Fir Christmas tree, a designated display location downtown, and sponsor recognition.

Learn more and reserve your tree here:

https://form.jotform.com/mainstreetscottsboro/jingle-bell-trail-2026